It also operates the Midroll Media network for podcast advertising, acquired for $55 million in 2015. Stitcher brings to SiriusXM its own mobile listening app, acquired for $4.5 million in 2016. Rumors of the acquisition started to surface at the end of June, and earlier this month The Wall Street Journal reported that it was worth $300 million.
“Together, we can create a transformative one-stop shop to better meet the needs of podcast creators, publishers and advertisers-while also providing listeners with new ways to find and connect with great shows.”
#Stitcher listen later plus#
“With our team’s collective expertise in digital audio, analytics and ad tech, plus Stitcher’s deep experience in podcasting, I see significant opportunities ahead,” said Jim Meyer, CEO of SiriusXM, in an internal memo shared with TechCrunch. Stitcher is a podcast pioneer that provides a popular one-stop platform to create, monetize (via advertising) and distribute podcasts to listen to via its app and on multiple platforms, and that is precisely what SiriusXM would like to capitalise on. Scripps for $325 million, a return of more than double Scripps’ investment in podcasting, the companies reported this morning. The satellite radio company said it has reached a deal to acquire Stitcher from E.W. Less than a month after picking up Simplecast for its podcast distribution and analytics tools, SiriusXM today is announcing an even bigger acquisition to raise its game in the realm of streamed spoken-word content.
0 kommentar(er)
